What is Bing Ads?
Bing Ads is another advertising platform which is owned by Microsoft. Just like Google Ads, Bing also works the same way as it was also designed for paid search advertising/PPC advertisements which helps businesses to target specific audience, drive traffics and increase their revenue. Furthermore, Bing Ads allows you to run your ads on both Bing Search Network and it's network partner, the Yahoo and AOL.
How Does Bing Ads Work?
As mentioned above, Bing Ads is the same as Google Ads wherein the advertisers will create campaigns with chosen objectives, set up ad groups, create clickable ads, insert your keywords, set certain bids, then will pay once their ads is click by a Bing user and that's it. However, it seems hassle right? Don't worry because if you already have an existing running Google Ads capmpaigns, with just one click away you can now import it to your Bing Ads so you won't have to start from scratch in creating new campaigns.
Why You Should Advertise on Bing Ads?
When people talk about of a paid search advertising or specifically PPC advertisement, the first thing that pops in their mind is the Google Ads, right? Although, there is no doubt that Google has the majority of the online search market share, you really shouldn't count Bing Ads out.
Because with Bing and its partner site such as Yahoo! and AOL, you can reach over 160 millions of unique user/searchers which accounts for 30% of the total online search market share and over 6 billions of searches per month. Pretty good figure, right? So what does really Bing ads have that Google Ads doesn't offer? Here are some of the advantages and benefits that would make you consider Bing Ads when running a paid search advertisement:
a.) Since not everyone uses Google one great advantages of Bing Ads is having less competition and cheaper CPC; given that Google Ads and Bing Ads works the same, they also have the same Auction dynamics which gives Bing numerous benefits from the lack of competition for keywords such as in having better ad positions, cheaper CPC (cost-per-click) and higher CTR's (click-through-rate).
b.) Bing Partnership to Yahoo, which gives advertisers larger reach since their ads will not only show on the search engine's site but also to the partner sites.
c.) Bing Ads shows more sponsored ads at the top of the pages which gives your ads a greater chance of getting click.
d.) Again, you can easily import your existing campaigns from Google Ads to Bing Ads.
e.) It offers Negative Keywords Conflict Report which allows you to know if your negative keyword conflict to your targeted keywords.
f.) Unlike Google ads which only have 25 character limits for the title, Bing has 40 character limit.
g.) Lastly, the Bing Partner Program Partnerships which give Bing's most valued advertisers a brand association, new opportunities, trainings and many more. And by becoming a Bing partner, it can help your agency to improve and grow more.
With all these, you can see that Bing Ads have a lot of opportunities to offer to you as an advertiser and a marketer.