What is Facebook Ads?
When it comes to social media, Facebook is the real deal since its the world's largest social networking website nowadays, wherein it allows people/users to easily connect with their friends, family or even work colleagues by posting and sharing videos, photographs, blogs, articles or any other interesting contents, you can also chat with them and many more. However, Facebook is not just for posting and sharing but can also be used to advertise your business, your brand through Facebook Advertising.
How does Facebook Ads Work?
Facebook Ads, unlike any other advertising platform which are keyword-targeted, this platform targets the user's interest which can be based on their location, demographics and profile information.
There are many options you can choose from to advertise your product or brand, you can promote your page to get more likes and followers, your post on your page to get more engagements such as likes, reactions and share, and/or your website itself to get and drive more relevant traffics.
In setting up your Facebook Ads, the first thing you'll do is to choose your campaign objectives if you want awareness, considerations or to get conversions; select and customize your target audience based on their location, demographics, interest etc.; choose where you want your ads to run if it's on Facebook, Instagram, Messenger, Audience Network or in all of them; then, setting up you daily or life time budget and the time duration period of which you want your ads to run; next is selecting your ad format, you can choose from in the six ad formats available in Facebook Ads, it may be in a form of single-image, video etc.; and lastly is submitting your ad to Facebook, after that they will review your ads if its eligible to run.
Why You Should Advertise on Facebook Ads?
Most of your customers spend their time on Facebook, it is said, about 80% of all Internet Users nowadays use Facebook and with over 2 billions of active users and a 22 billions of ad clicks per year, and with its highly enhanced targeting capabilities to target specific user/audience, Facebook can really give you the great opportunity to create and expand awareness for your brand.
Another thing is that cost of ads in Facebook is much more cheaper than any other advertising platform which allows the advertisers to maximized their budget spent while getting impressive results.
Many businesses, marketers have already used Facebook Advertising to promote their brand but failed with it and blame it on Facebook. But in most cases, its because they don't fully understand and know how to find the right audience for them and don't know the right placement for their ads.
Facebook Ads can be a really powerful tool for your business and/pr brand to achieve your remarkable success, if used properly and if you really know what you're doing.